Dr. Bronner's Magic Soapbox

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Dr. Bronner's Magic Soapbox

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"An inspiration for eccentrics everywhere!" --CBS Radio
"Capturing the Freidmans by way of the Whole Earth Catalog." --Washington Post
"Leaves you feeling hopeful and tingly all over." --Slant Magazine


The filmmakers and Dr. Bronner's Magic Soaps support the fight for GMO labeling. $2 or more of every download will be donated to Oregon's Right To Know Campaign. For more about the company's work on genetically modified food labeling, read this article in Mother Jones.

Dr. Emanuel Bronner was a master soapmaker, self-proclaimed rabbi, and, allegedly, Albert Einstein’s nephew. In 1947, after escaping from a mental institution, he invented the formula for “Dr. Bronner’s Magic Soap,” a peppermint-infused, all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called “The Moral ABC,” designed, in his words, “TO UNITE ALL MANKIND FREE!” A human story about a socially responsible company, “Dr. Bronner’s Magic Soapbox” documents the complicated family legacy behind the counterculture’s favorite cleaning product — Bronner’s son, 68-year-old Ralph, endured over 15 orphanages and foster homes as a child, but despite difficult memories, is his father’s most ardent fan.